Jacobs Media Techsurvey

Services Provided

+ Brand Messaging + Positioning + Look-Feel + Identity Design

Brief

Jacobs Media’s Techsurvey needed to have a new look to match the tech and content landscape.

Challenge

Re-energize the Techsurvey presentation series with a new look and feel.

Results

Updates to the Techsurvey identity. Color and layout adjustments have been made, in addition to the introduction of a new typeface.

The Truth

Media Research.

Jacobs Media exists to focus on the changes in the media landscape. That’s why the reimagining of the identity of the annual Techsurvey presentation series is more than just a facelift—it’s a depiction of the transformation of our lifestyles from year to year.

Brand Statement

Tracking the changes in the media landscape.

The Techsurveys identify key trends in the mobile, social, and “connected car” spaces. They enable radio stations to better understand their audiences and their brands in these rapidly changing times.

Previous Logos

Refreshed Marks

Refined Tone of Voice

Essence: A refreshed identity for the presentation series captures the data collected from the surveys, with an exuberant personality to reimagine it for the future.

Construction

The data bars from the previous logos have been carried over and further refined for consistency and cleanliness. The cross bar of the “t”, the “y” and end data bars of the logo are all set at an angle of 18.5 degrees, a forward tilt suggests a sense of momentum and excitement.

The angle is the basis for visual language built around angles and incremental slices.

Icon

When wanting to condense it for smaller form, the end data bars can compress the text to a simple “ts,” or even a solo data bar icon.

Identity

Color Palette

System utilizes a vibrant, tech-forward color palette with a primary purple tone and contrasting accent colors.

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Color Application

The colors can be spread across the presentation series to indicate the variations of the presentations: the primary presentation, the Public Radio presentation and Christian Radio presentation.