200 Park Avenue | The Metlife Building

Services Provided

+ Mailchimp Email Design + Leasing Brochure + Request for Proposal PowerPoint + Paid Social Ads

Client

Tishman Speyer

Brief

To advertise new amenities and available spaces, 200 Park Avenue (The Metlife Building) was looking for an elegant array of digital advertising assets to help attract customers and brokers.

Challenge

Utilize the brand style guide to create an email drip campaign, leasing brochure and request-for-proposal deck.

Results

A cohesive set of digital assets were created to reflect the icon that is The Metlife Building.

The Truth

An Unmistakable Presence.

With its unrivaled amenities, iconic location and ongoing commitment to excellence, 200 Park Avenue offers a place for people to improve all aspects of their lives, making their best days even better.

Brand Statement

Timeless Sophistication.
Unrivaled Excellence.

The recent brand evolution helps to reinvigorate 200 Park Avenue as an icon propelled even further to the top of the New York real estate market with the ongoing revitalization. Every message is built around the new theme line — “Timeless Sophistication. Unrivaled Excellence.” — which celebrates the building’s modern amenities and spaces, while subtly paying homage to 200 Park Avenue’s heritage.

All-New Brand Campaign

Strategically-driven brand redesign and storytelling to support new amenity messaging.

Website Rehaul
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Meaningful Leasing Materials
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Email Drip Campaign—————————————
Highly-Targeted Digital & Social—————————————
Preview & Opening Events—————————————
Elevated Photo & Video Capture